Mobiles to appliances: Samsung set for AI play

LAS VEGAS: With artificial intelligence the dominant theme of the world’s largest consumer electronics show, CES 2026 , Samsung Electronics unveiled its ‘Companion to AI living’ vision at The First Look, its preview event.“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said T M Roh, CEO and head of Samsung’s device eXperience division. “The voice assistant is even more intelligent, offering context-aware systems working seamlessly across our devices. For AI to become a true companion, trust and privacy are essential. Our security platforms set the standard and are at the heart of all our experiences.”S W Yong, president and head of the visual display business at Samsung, and Sukhmani Mohta, chief marketing and partnerships officer for the visual display business at Samsung Electronics America, said Samsung has built a full AI TV lineup that introduces new ways for users to interact with their screens.Cheolgi Kim, executive VP and head of the digital appliances division at Samsung Electronics, and Elizabeth Anderson, head of integrated marketing for the division at Samsung Electronics America, outlined Samsung’s shift from providing home appliances to developing true home companions that reduce the stress of daily chores. Kim announced that as of Dec 2025, SmartThings serves more than 430 million users globally.(The writer was in Las Vegas at the invitation of Samsung)